Ethos Co-Founder and CEO Peter Colis on Rebuilding Life Insurance

In this episode of The Khanversation with Imran Khan, Imran and co-host Lily Mae Lazarus sit down with Peter Colis, co-founder and CEO of Ethos, the life insurance technology company making coverage faster and easier to buy online.

Peter explains why an industry long "sold, not bought" was ripe for reinvention, and how Ethos turned a process that traditionally takes weeks into a ten-minute online application. The conversation covers Ethos's data-driven underwriting model, its partnerships with the carriers that hold the risk, and where AI does and does not belong. Peter also reflects on building a brand in a category most people would rather not think about, expanding into annuities, lessons from going public, and the friendship with his co-founder tracing back to when they were roommates at Stanford.